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Why it is here
Shop e.l.f. makeup and skincare
e.l.f. Cosmetics and Skincare is the brand’s shopping app for browsing and buying makeup and skincare products. It suits e.l.f. customers who want product discovery, shade guidance, offers, and rewards in one place rather than relying only on a standard web shop.
Find products and shades
The app includes foundation and concealer shade matching, along with virtual try-on tools for exploring shades before you buy. Shoppable stories highlight new products and launches, while the swipe-to-like feature helps you save products you want to revisit. A barcode scanner can also surface product information, tutorials, and ingredient details while you shop in stores.
Rewards and shopping extras
Members of the Beauty Squad rewards programme can collect points through purchases and receipt uploads, with opportunities to exchange points for products, discounts, or gift cards. The app also supports rewards games, birthday benefits, early access, gifts with purchase, and other special offers. Available benefits can depend on your rewards tier.
A well-used brand companion
Beyond browsing, the app lets you review orders, track deliveries, find nearby stores, and receive updates about products and promotions. It has a 4.49 rating from 3,918 reviews and has reached 1,000,000+ installs. The developer is e.l.f. Cosmetics.
